top of page
Your customers want to know you’re the expert. You need content that backs your brand.

Meticulously crafted copy for creators, ideators,  innovators and entrepreneurs.

Working with Caroline has been a remarkable experience

...Not only did Caroline meet the goals of the copy, but she exceeded expectations. Her words captured the essence of our brand and message perfectly, resonating with our target audience in ways we hadn't even anticipated. The creativity and thoughtfulness she brought to the table were remarkable... 

Lorenzo, Head of Sales and Marketing, Xilva, Switzerland

Services

Copywriting and Content Creation

Attract, engage and retain your audience through:

  • Blog posts (short and long form)

  • Articles

  • Ghostwriting

  • Website copy

  • Email sequence and strategy

  • Social media (B2B and B2C)

  • Case studies

Sustainability Writing and Reporting

Boost brand value through compliance

  • ​Creative concept development

  • Scope identification 

  • ​Research and data collection

  • Report writing 

  • Content marketing and communications

  • Case studies

Please get in touch for a tailored portfolio sample.

Signature Packages

Brand Voice Guide

Your authenticity will set you apart. 

​

Your Brand Strategy is your messaging manifesto.

​

Know what to say, how to say it, and keep it consistent across all touchpoints.

 

In addition to a comprehensive Brand Voice Guide, you'll receive:​

​

  • Your elevator pitch

  • Social media bios (for 2 platforms)

  • 1 blog post (roughly 1 000 words)

  • 2 social media posts

​

​

Blog Posts

Your critical asset for strategic growth. 

​

Learn more about the Benefits for Your Business. 

​

A typical package includes:

​​

  • 4 blog posts (roughly 1000 words)

  • 4 social media posts

  • Targeted call to action for every copy asset

​

​

Email Sequence and Strategy

Your direct line to your customers.

​

And the most effective marketing channel to drive ROI for your business.

​

Tailored packages can include:

​

  • Opt-in incentive asset (short or long-form)

  • Welcome email

  • Newsletters

  • Promotional emails

  • Lead nurturing emails

​

​

Want to know more?

Looking for a tailored package?

Have another copy need? 

The Process

What you can expect

Every project is unique. However, here's an overview of a typical working process: 
 

Onboarding

  • Discovery call and/ or copy questionnaire to assess your copy needs

  • Proposal presented to outline the project scope

  • Brand discovery call for a deep-dive into your business and project

 

Research

  • Continued research into your business and project

  • Consumer research including customer personas and understanding your buyer's journey

  • Grasping technical jargon specific to your industry

  • Analysing industry trends and the latest developments

  • Preparing the content strategy for your project

 

Writing​

  • Crafting your copy asset

 

Feedback and edits

  • Incorporating feedback

  • Submission of final draft

“When something can be read without effort, great effort has gone into its writing.”

- Enrique Jardiel Poncela, Spanish playwright and novelist

​

“Writing is hard work. Any time it comes easy, suspect it.”

- Chip Scanlan, writer and award-winning journalist

​

“Best you make sure your audience and stakeholders get relevant, credible, original, useful, and high-quality content. Make sure complex topics are easy to understand and that every claim is backed by evidence and thorough research. Stay up to date with the latest industry trends and always allow sufficient time between edits for a polished final product....Or hire me."

– Caroline Kensett, your new Sustainability Copywriter

Let's connect

  • LinkedIn
bottom of page